We have written a ton of posts about online marketing using social media. There are a couple of other principles authors should know about when marketing their books online…especially if authors want to sell more books online.
1) Do podcasts
Podcasts are a great way to get your book out into the online world.
2) Exchange links
If you have a website or are just using Facebook and Twitter, always post about other people and exchange links with them. In the online world there IS enough to go around.
3) Online forums
Go into online forums in your specialty and offer free advice, mention your website or social media page (do not over mention your book though). This is a great way to get a grassroots following.
4) Join Online groups
Give answers on yahoo answers and join social networks and online groups in your area like Café Mom.
Be sure to check out our other free tips on marketing and selling your book: How to Make Money Selling Books and Build Your Online Author Platform. We offer packages for authors to get started on building their online and offline platforms. Learn how to make money selling books in our unique author packages!