Facebook can be a great avenue for authors to build their author platforms and sell more books!
Here is how authors can start using Facebook:
1. Create a separate page
Facebook should be used for only one outlet. I would absolutely create a separate page for your book and perhaps even for you as an author. Be careful to keep your private pictures and friends in another space.
Facebook users love contests and back and forth conversations! Hold a contest that you will give away your book to people who share your page with the most people. Give your followers incentives to talk about your page and recommend it to friends!
3. Link to others
Make sure to favorite other author’s and users pages. Link to them, talk about their articles and be a collaborative Facebook user. There is enough to go around.
4. Ask questions
A lot of experts get on Facebook and feel like they have to always be giving answers. You can also ask questions and start a dialogue. If your page is exciting and interesting, people will come back, buy your book and recommend it to others.
Start small, put up your page with the cover image and a small synopsis…you will be surprised the feedback you will get just with that.
Be sure to check out our other free tips on marketing and selling your book: How to Make Money Selling Books and Build Your Online Author Platform. We offer packages for authors to get started on building their online and offline platforms. Learn how to make money selling books in our unique author packages!